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Guide toselling your home

Why use Lomond to sell your home? Founded in 2005, Lomond Property are a leading, independent Estate Agent and Ayrshire’s largest Letting Agent.

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Our marketplace spans rural, town, suburban and city properties, and with our collective 50-plus years of staff experience we take pride in providing the right service for every client and every customer. We deliver value throughout the West of Scotland and beyond, allowing people and businesses to make more informed property decisions in sales, purchases, lettings or investments.

Having invested time, money and love in your home, choosing Lomond brings our knowledge of what buyers in your area and market want and expect to see. We take pride in attention to detail, delivering a comprehensive, end-to-end service designed to achieve your sale with a minimum of fuss.

Along with our established Main Street presence and online expertise, our local knowledge, market experience and negotiating skills ensure a seamless, professional sales’ service delivering the best price to a timescale that suits you.

The Lomond
Sales strategy

The detail

Lomond understand the importance of targeting what appeals to buyers’ hearts and minds. These details are important when we start to build your tailored sales’ plan. Our staff consider every property, every seller individually, and promote your house as a unique proposition. Along with Lomond’s recognised brand, it’s all designed to achieve the best price in a timescale that suits you.

Each year Lomond successfully complete hundreds of valuations and sales. These, combined with our keen understanding of each local market, each property, local amenities, transport networks, and other important lifestyle ingredients, ensure the best valuation for your property.

Marketing your home

Prior to launching your home on the market, Lomond contact all registered buyers on our database whose requirements match your property and location. Potential Lomond buyers are spread throughout Scotland, the rest of the UK, and Overseas.

This comprehensive database allows us to match your property with buyers – singles, couples, families, investors – in your marketplace. This increases the opportunities for quick, painless selling at the best price.

Property presentation and your listing are key elements when it comes to your sale. Available in hard and soft copies, Lomond’s high-quality brochure benefits from our local area and lifestyle knowledge. This is backed-up with professional photos, floor plans, feature information on your property, as well as detailing the likes of local amenities, leisure pursuits, schooling information, transport and commuting options.

Increasingly, Lomond are asked and happy to arrange drone footage or elevated photography as part of the marketing plan – they are a great way to showcase stunning, unique and otherwise desirable homes and property.

Brochures are important, but almost all buyers now start their search for a new home online, and listing your property on market-leading estate agent platforms is essential. Lomond will market your property on

Our excellent, user-friendly site:www.lomondproperty.com

The UK’s No.1 property portal: www.rightmove.co.uk

The next generation property site: www.boomin.com

Many homebuyers now look to social media to search properties. Lomond use Facebook and Twitter, and produce two videos for each property – the traditional walkthrough style, as well as a short, snappy video which regularly catches buyers’ attention.

Lomond office window displays are highly visible and in prominent retail locations with excellent footfall, and we encourage buyers to visit. On request, a Lomond Property For Sale board will be at your property at the appropriate time. However, we respect that sometimes sellers prefer not to advertise on-street. Lomond will also sell properties off-market and privately, where our fees will be tailored to each, individual deal.

Depending on your home’s location, desired price or potential buyer demographic, placing your property in the right press or local freesheet will boost the chances of that sale at the right price. We will consult with you, and you can rely on us to ensure your property reaches the right audience. However, due to market changes and the rise of social and other online media (portals etc.), press advertising is no longer a core offering.

Presenting your home

Most properties require little effort prior to listing. However, Lomond can provide guidance on small changes that can have a big impact, as well as advising on more detailed changes and their benefit to market value, listing price, and ‘sellability’. Typically, this all leads the best prices in the quickest time. Lomond’s top tips are

  • Think like a buyer – cast a critical eye over your property, identify areas that require improvement
  • Reduce clutter – keep rooms clean and tidy, allowing buyers to fully visualise the space
  • Keep it light – clean windows, open blinds and curtains encourage as much natural light as possible into your home
  • Keep it fresh – prior to viewings, open windows and doors allow fresh air to circulate throughout
  • Kerb Appeal – a well-kept exterior creates a great first impression. The likes of fresh paint, polished brass, and a neat and tidy garden, with strategically placed furniture, all really showcase your home.

Lomond will advise on the above during initial meetings, allowing all features to be presented well in the brochure, too.

These can be scheduled for specific days, by appointment, after hours, on weekends, or at any level of flexibility to suit you, the client, and your target market. Increased flexibility and our professional viewing service mean Lomond experts will actively sell your home to the right buyers.

To provide total availability, and in times when viewing schedules cannot be guaranteed, Lomond offer virtual viewings via our own website, other property platforms and social media, using the videos produced to market your sale. These options, in conjunction with e-brochures and floor plans, are great ways to sell a property, even when buyers cannot attend in person.

Lomond take all viewing feedback as positive, taking the opportunity to answer any questions, address possible buyer concerns or to optimise any listing or service offering.